Founding Partner of Highroad Consulting Group

Greta Carter is one of the Cannabis Industry’s leading Business Professionals, with decades of management experience and a proven track record of success in building organizations.

Beginning her professional management career in traditional business with a 18-year stint in the highly regulated world of banking, Greta successfully launched multiple start-up businesses and managed projects with budgets as high as $80 million.

Always seeking greater personal challenges, however, Greta resigned her position as a Vice President of Citibank to found and build her own multi-million-dollar real estate based business in Jacksonville, FL.

It was only after achieving personal professional success in the conventional business world that Greta was drawn to the challenge and activism of the cannabis industry in the early 2000’s.

Beginning her cannabis career as a prominent activist for intelligent cannabis regulation, Greta founded the Coalition for Cannabis Standards and Ethics, Washington’s oldest cannabis trade organization and the industry authority that the State of Washington turned to for feedback and advice from the cannabis industry when drafting its recreational cannabis use regulations.

Greta was also personally instrumental in the drafting of the City of Seattle’s medical cannabis ordinance, and in the drafting of Washington’s outdoor cultivation regulations.

Beyond her political contributions to the industry, Greta has directly built and managed multiple medical and recreational cannabis businesses as well. She built and managed the Hope Clinics, a chain ofWashington medical clinics that served over 42,000 patients in just 4 years. She founded and managed one of Washington’s most successful recreational cannabis cultivation facilities, which was one of the top selling cultivators by sales volume during her tenure.

She has also been a guest speaker at multiple major cannabis industry trade shows, been the project manager of teams that have won over a dozen state marijuana licenses, and is currently managing the build out of two regulated medical marijuana facilities in southern California. And these are just a few of her more notable accomplishments.

The secret to how Greta has accomplished so much in such a short amount of time can be summed up in two words; Team Building. Greta specializes in building and directing teams, both small and large, to successfully implement a corporate vision, one that results in the building of repeatable, risk controlled and customer-centric processes based on task management disciplines. These processes are flexible enough to accommodate the rapid changes in the cannabis industry while still providing the business infrastructures necessary to keep employees on task and your business on the path to large scale success. It is through this method, and her ability to spot and develop talented team members whose strengths are complimentary, that Greta has found so much success.